How to Start a Candle Making Business in 2025

In 2025, the love for handcrafted, aesthetically pleasing products continues to grow—and candles are right at the heart of it.

Whether it’s for home décor, self-care rituals, or gifting, candles are a timeless product. If you're thinking about turning your passion into a profitable venture, here's a step-by-step guide on how to start a candle making business this year.

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Why I Started House of Aura

Before we dive into the how-to, let me share a little piece of my journey.

I started House of Aura in my tiny home studio with a few molds, some soy wax, and a passion for creating beauty with intention. What began as an experiment with scents and shapes slowly grew into a candle brand loved for its creativity, aesthetic appeal, and calming presence. Every candle we make is not just a product—it's a story, a feeling, a moment of pause.

So trust me when I say—if I can do it, so can you.

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1. Define Your Candle Brand

Before you melt your first batch of wax, define what makes your brand different.

• Niche & Style: Will your candles be luxury, sustainable, spiritual, or artistic?
• Brand Aesthetic: Choose a color palette, fonts, and packaging style that reflects your brand personality.
• Target Audience: Who are you creating for? (Home décor lovers, self-care enthusiasts, gifting buyers, etc.)

👉 Tip: In 2025, customers love brands that tell a story. Share your "why" on your website and socials.

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2. Learn the Basics of Candle Making

Start with understanding the types of candles and materials:

• Types of Wax: Soy, beeswax, coconut, paraffin, or blends.
• Wicks: Cotton, wood, crackling – each gives a different burn.
• Fragrance & Essential Oils: These add the magic.
• Containers & Molds: Jars, tins, luxury molds, or decorative vessels.

Experiment with small batches, test burn times, and perfect your scent throw.

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3. Invest in the Right Tools

Set up a small home studio or workspace. Your starter kit should include:

• Double boiler or wax melter
• Thermometer
• Measuring tools
• Pouring pitcher
• Labels, packaging, and branding materials

If you're aiming for unique candle designs like sculpted or floral ones (like we do at House of Aura), invest in custom molds early on.

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4. Price Your Candles Correctly

Factor in:

• Cost of materials
• Packaging and branding
• Time and labor
• Profit margin (aim for 30–50%)

📌 2025 Trend: Customers are more open to paying for quality. Don’t underprice your art.

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5. Build an Online Presence

Even if you’re starting small, a professional online presence is a must:

• Instagram & Pinterest: Perfect platforms for visual storytelling.
• Website or Online Store: Use platforms like Shopify, Wix, or WooCommerce.
• Email List: Start building it from day one—offer exclusive first access or discounts.

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6. Offer Unique Collections

Think limited-edition seasonal drops, scent-of-the-month boxes, or custom gifting sets. These keep your audience engaged and coming back for more.

🕯️ Hot in 2025: Personalized candles and intention-based scents (e.g., “Abundance,” “Peace,” “Focus”).

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7. Comply with Safety Standards

Always label your candles with proper burn instructions and warnings. Consider liability insurance once you scale.

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8. Market Creatively

Start with organic marketing:

• BTS reels and making-of videos
• Customer testimonials
• Collaboration with influencers or local creators
• Pop-up markets and exhibitions

As you grow, explore ads, influencer gifting, and PR outreach.

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9. Start Small, Scale Slowly

Begin with a few designs or collections. Focus on perfecting product quality and customer experience. Once you have proof of concept, invest in bulk production and packaging.

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Need Some Candle Inspiration?

Browse our signature collection at House of Aura — handcrafted, luxe candles designed to add calm, creativity, and charm to your space. ✨

Whether you’re just exploring or ready to launch, I’m cheering you on. Here’s to lighting up your dream in 2025!

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